Ring that bell!
A new national approach to membership
Australia's three Regional RI Membership coordinators, PDG’s Sylvia Byers, Rob Wylie and Noel Trevaskis, have joined forces for a joint national approach to the crucial subject of membership.
Already they have produces a national membership newsletter and membership website.
Their goal is to help all Districts achieve the membership goals as set out by RI President DK Lee -- a minimum 10 per cent increase in membership over the next 12 months for clubs and two new clubs in each District.
This would increase membership in Australia from 34,000 members to 37,500 members at this time next year.
The membership target set by RI President DK Lee is achievable if clubs adopt and implement a membership development and retention program.
PDG Sylvia Byers feels strongly that every club and District should be identifying and locating and reconnecting with their Alumni as a source of active project workers and potential Rotarians. The Alumni Coordinators for each District will be able to help clubs identify and locate their Alumni.
PDG Rob Wylie is working on the Membership on the Move Newsletter in conjunction with the editor Len Moss, the aim of the newsletter being to encourage and motivate Rotarians to recruit new members as well as good news stories from clubs and Districts on Membership.
Membership on the Move is the first national membership newsletter for Australia, available in soft copy by direct emails and will also be located on the Membership website, www.membership.rotary.org.au
The membership website is another first and has tips and information on recruitment and retention programs that have been used successfully by clubs and Districts from across Australia. Included on the site is the e-learning centre an important tool for clubs and Districts to use in the education of Rotarians and can be used in club meetings with PowerPoint presentations and hard copies being able to be downloaded.
PDG Noel Trevaskis believes strongly in the “power of two” in recruitment. If club members form themselves into teams of two and then each team of two identifies individuals from within the community who would be potential Rotarians the future of the club is assured.
Those Rotarians who are no longer able to perform active community service can help identify potential Rotarians in their community and pass names on to the club Membership committee. If every club had teams of two identifying people within their communities and every team of two took responsibility to bring one person into Rotary in the next 12 months we would achieve our target with ease!
Caption:
The then Governor of District 9690 Jennifer Scott rings the Centenary Bell to celebrate the Charter of the Rotary Club of Breakfast Point, NSW, with its Charter President, Brian Lawrenson.